Paranoia is a fashion editorial concept inspired by Dario Argento cult 70s horror film - Suspiria. The film delivers a dramatic, mystical and visually striking murder mystery, that evokes feelings of horror and paranoia. The supernatural tale is a link to mental health: “I’m convinced that the current belief in magic and the occult, is part of mental illness. Bad luck isn’t brought by broken mirrors, but by broken minds.” This fashion story will highlight the struggles of mental illness through a cinematic lens. The feelings of anxiety, fear, despair and paranoia will be captured in Suspiria’s signature red, green and blue colour tones to make the nightmares look beautiful. The film follows Suzy, an American ballet student who enrols at the prestigious Tanz Dance Academy. Therefore, the fashion styling will be an interpretation of a girl entering a retro horror film set, where she will experience her personal nightmare, that’s equal parts gore and gloss.

*The concept of this shoot holds no intention of glorifying mental illness in any way but rather aims to raise awareness and sympathy for more of us struggling in the post-pandemic world and visualise this issue, taking inspiration from the film Suspiria (1977).

Paranoia fashion editorial has been published by Hunter Magazine.

Creative Direction & Styling: Juste Raciute @justerac

Videography: Diana Charcenko @charcenko_

Model: Sophie Baker @fee.baker

Hair: Roy Hayward @royhaywardhair

Makeup: Lora Sulkhanova @sulkhanova